Ex-Diageo Director to Launch Whisky Investment Firm

on 12/06/15 at 11:19 am

Booze News

whisky1-350x350A former Diageo commercial director is to launch a new platform designed to give investors the chance to profit from maturing whisky, having raised more than £1 million through crowdfunding.

Founded by Paul Tustain, the CEO and founder of BullionVault, and ex-Commercial Director of Diageo, Rupert Patrick, Whisky Investment Direct achieved its funding target of £1,002,972 via Angels Den, offering investors in the firm a 20% equity stake in the company.

Its aim is to provide a new online tool for the Scotch industry to trade and manage maturing inventory. It also plans to build a “sizeable inventory of young whisky” and launch a number of brands itself, with plans to resurrect 160-year-old Scotch brand, James Eadie.