Facebook Enters The Wine Business

on 19/02/13 at 11:15 am

Booze News

imagesFacebook has started selling wine via a new online store on the site that encourages its US customers to send gifts to their Facebook friends.

Keen to take advantage of the opportunity to trade on the world’s biggest social networking site, according to The Huffington Post, several US producers have put their wines up for sale via the Facebook gift store.

“It’s working really well and we’re excited to see where it could go,” Dwight Harrington, operations director at Blackbird Vineyards in the Napa Valley told the HP.

Whether Facebook’s attempt to make money from its one billion users will prove profitable for both the site itself and the wineries involved remains to be seen.

Facebook’s stock has had a tough time since the company went public in May as users are increasingly accessing the site from their smartphones, where there are fewer opportunities for revenue.

In a bid to tackle the problem, the new gifts section is available on the Facebook app for both the iPhone and Android.

Among the wines available to buy on Facebook are Robert Mondavi, Clos du Bois and Wild Horse, and all of which are owned by drinks giant Constellation.

 

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