Fraternity brothers savor success of The Bourbon Review, magazine profitable, growing
on 10/08/10 at 5:40 pmBooze News
The four University of Kentucky fraternity brothers didn’t know much about writing or photography or advertising or marketing or magazine publishing. And all they knew about bourbon was that they enjoyed drinking it.
Sitting around a Lexington bar one night in late 2007, the Delta Tau Delta alumni were trying to come up with ideas for a business they could start together. They kept talking about the California wine magazine where one of them had done financial work.
“Wine magazines are a dime a dozen, so we were thinking, ‘What could be our niche?’” Seth Thompson said. “How about bourbon?”