French wine consumption drops by three billion bottles
on 27/06/11 at 9:09 pmBooze News
French wine consumption has dropped by three billion bottles to just four billion – the equivalent of one bottle per adult each week – in two generations.
Researchers fear the culture of wine drinking is being lost in France, with younger generations less likely to savour a bottle over food and more prone to drink simply for pleasure.
They are also less aware of its cultural significance to France.
Just 16.5 per cent of the French population are now regular wine drinkers, according to research from the ESC Pau research centre and Toulouse 1 Capitole University/
Regular consumption over meals has been replaced by the French drinking wine occasionally rather than frequently, often on nights out.
This has occurred within the last two generations, according to researchers Pascal Poutet and Thierry Lorey.