‘Halal Whisky’, Non-alcoholic Beverage Appalls Scottish Distillers

on 06/11/11 at 2:41 pm

Booze News

First of its kind alcohol-free ‘halal whisky’, is out on sale heralding the party season.

ArKay, the world’s first alcohol-free whisky, will be sold worldwide from Dec 1, and is said to look and taste just like traditional whisky.

It has been declared as Halal certified, which opens up the markets in Muslim countries and the Middle East.

Whisky distillers in Scotland are said to be in a state of revolt over the ‘alcohol free’ creation.

“It is not possible to make alcohol-free whisky,” the Daily Mail quoted a spokesman for the Scotch Whisky Association as saying.

“This company is trying to exploit whisky’s reputation with highly irresponsible marketing,” the spokesman added.

A Florida-based company called Scottish Spirits Ltd manufactures the non-alcoholic whisky in its Panama factories, and will be priced at 10 pounds a bottle and 4 pounds for a can.

SOURCE MedIndia

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