Heineken Joins Sam Adams, Boycotts St. Patrick’s Day Parade
on 16/03/14 at 11:48 amBooze News
Sam Adams pulled out of Boston’s parade, which takes place on Sunday, and Heineken yanked its support of the New York City parade, slated for Monday. Both parades are allowing gay groups to march but are banning signage about sexual orientation.
Sam Adams made the announcement after coming under pressure from Club Cafe, a Boston bar patronized by the gay community. The bar threatened in a Facebook post on Thursday to stop pouring Sam Adams unless the company withdrew sponsorship.
“We were hopeful that both sides of this issue would be able to come to an agreement that would allow everyone, regardless of orientation, to participate in the parade,” Jessica Paar, a spokeswoman for Boston Beer Company, which brews Sam Adams, said in a statement.
“But given the current status of the negotiations, we realize this may not be possible.”
Gay rights activists praised Heineken’s decision.