Kudos to J. Lohr Winery to Fund 500 More Mammograms for Women in Need
on 05/10/10 at 8:37 amBooze News
As the winery’s groundbreaking Touching 500 Lives partnership with the National Breast Cancer Foundation, Inc®. enters its second year, the program celebrates the survival stories of five women in the J. Lohr extended family.
J. Lohr Vineyards & Wines is proud to announce the continuation of its groundbreaking Touching 500 Lives program. The successful Touching 500 Lives program was originally unveiled in October 2009 as a partnership with the National Breast Cancer Foundation (NBCF). Through the campaign, J. Lohr designated the 2005 J. Lohr Carol’s Vineyard Cabernet Sauvignon a commemorative release in honor of Jerry Lohr’s late-wife Carol, with $2 from the sale of every bottle going directly to fund mammograms for 500 women in need. Based on the success of the 2009/2010 program, J. Lohr has renewed its determination to bring awareness and funding to the causes of breast cancer and early detection. For 2010/2011, J. Lohr has expanded Touching 500 Lives to include both the J. Lohr Carol’s Vineyard Cabernet Sauvignon ($40 SRP) and J. Lohr Carol’s Vineyard Sauvignon Blanc ($24 SRP), with $2 from the sale of every bottle of either wine going directly to provide another 500 mammograms for women who would otherwise be unable to afford them.