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How the Craft Jell-O Shot Became a Hip Cocktail Trend

on 04/06/15 at 2:39 pm

Booze News

18d2e246e0a6a88a554c1b3f584e484bConsidering the rise of craft jelly shots.

With its wobbly demeanor and slippery texture, it’s easy to imagine Jell-O as the punchline to some sort of long running culinary gag.

There’s the scientist who tested Jell-O for brainwaves—and found that they’re almost identical to that of an adult human.

There’s yet another scientist who was awarded the Ig Nobel Prize (a spoof on the Nobel Prize in recognition of achievements that “cannot or should not be reproduced”) for inventing blue Jell-O.

There’s Jell-O’s comical rainbow-hued spectrum of colors and flavors that have dotted supermarket shelves for over 100 years, ranging from old faithful options (cherry, orange) to experiments that were practically set up to fail (maple syrup, Italian salad).