How’s this for marketing? Glenmorangie partners with über shirtmaker Thomas Pink
on 07/03/14 at 11:08 amBooze News
Glenmorangie shares many values with Thomas Pink, from a proud history to only using the finest ingredients and a relentless dedication to excellence. It is in celebration of this Unnecessarily Well Made approach to creation that the two brands have partnered to present three unique pairings of Glenmorangie Single Malt and Thomas Pink shirts, each representing a distinct personality and highlighting the rich diversity within the Glenmorangie portfolio.
‘The Classic Gentleman’ pairing features Glenmorangie Original, an elegant and floral spirit and the real backbone of the Glenmorangie range. A must have for any Scotch drinker, Glenmorangie Original is paired together with Thomas Pink’s Classic White Shirt, the hero of any gentleman’s wardrobe. This package is tailored to fit a knowledgeable and sophisticated man who is eternally classic, just like the original expression of Glenmorangie’s smooth and complex Single Malt.
‘The Discerning Adventurer’ pairing highlights the spirit of innovation with items which marry the traditional with the unexpected. This set features The Lasanta Sherry Cask Finish, a 12 year old Single Malt extra matured in Oloroso Sherry casks, coupled with Thomas Pink’s Bengal Stripe Shirt collection, a brightly colored line which takes its inspiration from the rare and beautiful fabrics associated with East India. This pairing is perfectly suited for a refined and confident man who indulges in life’s pleasures and enjoys new discoveries.
‘The Ultimate Perfectionist’ pairing celebrates 170 years of dedication to excellence, since Glenmorangie’s founding in 1843. This package joins together Glenmorangie Signet, the masterpiece of the portfolio alongside Thomas Pink’s Imperial Collection, a line of skilfully crafted shirts made from the finest fabric in the company’s range. This exquisite pairing fits the ambitious man who seeks out precious and rare items and goes above and beyond to experience the best that life has to offer.
Maxime Balay, Glenmorangie’s Brand Director, said, “We are excited to partner with Thomas Pink. Like Glenmorangie, Thomas Pink has a long standing history steeped in tradition. We feel that they share in our relentless dedication to quality and craftsmanship whilst always keeping perfection in mind.”
Glenmorangie and Thomas Pink will celebrate their partnership with a private shopping event at the Thomas Pink New York Flagship location where guests will be invited to experience these pairings, and taste the featured Glenmorangie expressions with Glenmorangie Master Brand Ambassador, David Blackmore. The three curated parings are available on Reserve Bar until the end of April. http://www.ReserveBar.com//Glenmorangie-Thomas-Pink
Additionally, Glenmorangie is giving one lucky winner and a guest a chance to win a trip to the United Kingdom for a custom Thomas Pink & Glenmorangie experience. The winner will enjoy personalized shopping at the Thomas Pink flagship store on Jermyn St. in London, and fly to Scotland to visit the Glenmorangie Distillery to experience Glenmorangie’s pursuit of perfection first hand. For more information and to enter please visit http://www.glenmorangiesweeps.com/thomaspink.
Glenmorangie Single Malt Scotch Whisky originates in the Scottish Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest malt whisky stills in Scotland, expertly matured in the finest oak casks, and perfected by the 16 Men of Tain. The Distillery was founded in 1843 and is renowned as a pioneer in its field uniting tradition with innovation to create ‘unnecessarily well made whiskies.’ To learn more visit www.Glenmorangie.com on Facebook at Facebook.com/GlenmorangieUSA
About Thomas Pink
Thomas Pink is the leading international luxury shirt brand with more than 100 stores worldwide. Every Thomas Pink shirt is an exercise in perfection. All of the shirts have been crafted to the same exacting standards, keeping alive the impeccable heritage of London’s Jermyn Street, home of traditional British shirt-making. Constructed from the finest-quality two-fold cotton, immaculately cut and finished, Pink shirts are crisp, comfortable and look the part anywhere from the boardroom to the ballroom. As well as shirts for men and women, Pink carries a wealth of luxurious silk ties, tailoring, knitwear and accessories. www.ThomasPink.com