Iceland bans Motörhead wine…tsks naughty lifestyle
on 14/02/12 at 12:17 pmBooze News
Launched by the British rock band’s frontman Lemmy Kilmister, ÁTVR has refused to sell the Australian wine in the 48 Vínbúðin off-licences it owns across the country.
In defence of the move, the company said the wine promoted an unhealthy lifestyle due to references to war, unsafe sex and substance abuse in Motörhead songs.
The wine’s Icelandic importer, Hjörleifur Árnason, has launched an appeal against the ban.
Although ÁTVR has a monopoly on alcohol retail in Iceland, importers and distributors are able to deal directly with bars, restaurants and cafés, meaning the wine could still be sold in the country and can expect a higher profile following the controversy.
The band, which has been together for 37 years, has given its name to Motörhead Shiraz, as well as several other products, including Motörhead Vodka and Motörhead Rosé.