James Bond Swaps Martini for Heineken

on 04/04/12 at 8:43 am

Booze News

James Bond is set to sip a Heineken in his next movie, as the beer giant pushes its flagship brand.

Bond, played by Daniel Craig, will swap his usual martinis for a Heineken in at least one scene of “Skyfall”, the latest installment in the long-running movie franchise.

The actor will also star in a Heineken advert.

The 007 franchise and the alcohol brand have a 15-year partnership, but this is the largest collaboration, as the campaign will also include Bond images on packaging.

Heineken US has described Bond as “a perfect fit.”

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