James Bond Swaps Martini for Heineken
on 04/04/12 at 8:43 amBooze News
Bond, played by Daniel Craig, will swap his usual martinis for a Heineken in at least one scene of “Skyfall”, the latest installment in the long-running movie franchise.
The actor will also star in a Heineken advert.
The 007 franchise and the alcohol brand have a 15-year partnership, but this is the largest collaboration, as the campaign will also include Bond images on packaging.
Heineken US has described Bond as “a perfect fit.”