Japanese Cat Owners Yowl for Specialty Wine

on 21/10/13 at 8:44 am

Booze News

The release of a specialty wine just for cats this week in Japan got plenty of Internet buzz, but cats themselves have been far less enthusiastic.

Nyan Nyan Nouveau is a non-alcoholic wine for cats whose owners want to share some quality time with them, and who will spend some money to do so. In Japanese, “nyan nyan” is the sound cats supposedly make, like “meow” in English.

A 180-milliter bottle of Nyan Nyan Nouveau sells for ¥399 ($4.10) over the Internet, and will be available in pet stores and supermarkets in time for the release of Beaujolais Nouveau in mid-November, according to Masahito Tsurumi, chief executive of B&H Lifes, the company that makes it. Based in Aichi prefecture, central Japan, and originally an offshoot of a sake brewer, B&H Lifes already sells supplement drinks, non-alcoholic beer, wine and sake for dogs.

Nyan Nyan Nouveau was created in response to requests from cat owners, Mr. Tsurumi said.

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