Jeff Koons designs Mouton 2010 label

on 18/12/12 at 12:31 pm

Booze News

American neo-pop artist Jeff Koons has designed the 2010 label of Pauillac first growth Château Mouton Rothschild.

Koons is the latest in a long line of artists to create an original work for the château, which has commissioned avant-garde artists to design its labels since 1945.

Owner and long time art lover Baroness Philippine de Rothschild commissioned the Pennsylvania-born sculptor to create the label.

In his design, Koons works over a Pompeii fresco of The Birth of Venus with a silver line drawing of a ship sailing under a bright sun.

Influenced by both Marcel Duchamp and Andy Warhol, Koons combines the Pop Art tradition with the kitsch aesthetic, transforming familiar objects with a wide variety of techniques.

The much-lauded 2010 vintage in Bordeaux was a dry and relatively cool year, with an ideal amount of sunshine.

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