King of Beers & Field of Dreams battle over brews in court

on 23/12/10 at 11:06 am

Booze News

MLB and Anheuser-Busch trade the stadium for the courtroom as they sue each other over a suds sponsorship deal gone bad.

Major League Baseball is battling Anheuser-Busch in Manhattan federal court in a suit that threatens to end the decades-long relationship between the King of Beers and the field of dreams.

Furious that the brewer in May inked a six-year, $1.2 billion sponsorship deal with the National Football League that made Bud Light the official beer of football, MLB is accusing Anheuser-Busch of being unfaithful to America’s pastime. Both sports leagues are headquartered in New York City.

“A-B [promised] that Major League Baseball was and would remain A-B’s top, No. 1 sports priority in the United States,” reads the lawsuit filed by MLB’s lawyers at Proskauer Rose earlier this month. The suit describes an April meeting between baseball and beer company executives to draft an agreement to renew the multimillion dollar sponsorship.

“A mere seven days after, A-B announced publicly that it had entered into a promotional rights agreement with the NFL that was unprecedented in size and scope and made it impossible for A-B to fulfill its promise to make MLB its top, No. 1 sports priority.”

{Full story}

Enhanced by Zemanta