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Kroger to carry wine-cola in a can. Huh?

on 30/09/14 at 11:20 am

Booze News

indexWine with cola in the same drink? Chardonnay mixed with vanilla? It’s coming soon to a Harris Teeter near you.

Cincinnati-based Kroger Co., which entered the Washington region when it agreed to purchase Harris Teeter in 2013, has signed a deal with Sonoma County, California-based Truett-Hurst Inc. to exclusively sell its ready-to-drink craft wine beverages. Kroger — the nation’s largest operator of traditional supermarkets — will sell the drinks, which are offered in cans under the California Winecraft name.

Kroger operates 2,640 grocery stores in 34 states and the District of Columbia. In the Washington area, the Kroger banner is carried by Harris Teeter at its two dozen locations stretching from Manassas, Virginia to Columbia, Maryland. But there are more D.C. area locations in the works. In May, Kroger’s Chief Financial Officer indicated that the chain wanted to open more Harris Teeter stores in the D.C. market. Developer activity has already proven that. New Harris Teeter stores on the way to The Yards in Capitol Riverfront and rapidly redeveloping downtown Bethesda.

What’s a ready-to-drink craft wine beverage?