Lawsuit Accuses Maker’s Mark of False Advertising

on 09/12/14 at 8:16 pm

Booze News

1623 MMGLOB_148x210mm_HandDippedAd.inddTwo California consumers sued one of Kentucky’s best-known distilleries, saying Maker’s Mark tries to spike demand and sticker prices by falsely promoting its bourbon as being handmade.

The lawsuit, filed in federal court in San Diego, accused the distillery of deceptive advertising and business practices with its “handmade” promotion on the labels of its bottles, known for their distinctive red-wax seal. The potential class-action suit claims damages exceed $5 million.

A spokesman for Beam Suntory Inc., the parent of Maker’s, said the suit was meritless and the company will fight it.

The suit was brought by Safora Nowrouzi and Travis Williams, who purchased Maker’s Mark bourbon last month.

“Defendant promotes its whisky as being `handmade’ when in fact defendant’s whisky is manufactured using mechanized and/or automated processes, which involves little to no human supervision, assistance or involvement,” the suit said.

The allegations were backed up by photos and video of the Maker’s Mark bourbon-making process, according to the suit filed Friday.