Lean Machine ‘FIT BEER’ marketed to Young Adults. Good idea?
on 12/02/14 at 12:25 pmBooze News
A beer could perhaps be said to be the greatest way to unwind — something the UK’s Deskbeers has tapped into with its Friday afternoon office delivery service. However, it’s not the most healthy method of relaxation, thanks to the calories, its dehydrating qualities and the next-day hangover. Lean Machine Ale aims to change that, offering a variety of fitness-enhancing qualities.
Created by Canada-based VAMPT Brands, the beer is not only a healthy alternative to traditional ales, but is actually being marketed as a sports drink. At 0.5 percent ABV, the drink is classified as a light pilsner and won’t get you drunk — instead it contains antioxidants and electrolytes that will help the body recover from exercise and replenish vital nutrients.