Four Loko, Pre-emptively, Changing Formula
on 17/11/10 at 11:43 amBooze News
The mixologists over at Phusion Projects, the maker of the controversial caffeine-boosted, alcohol-rich drink Four Loko, are cutting the stimulants from their list of ingredients.
It’s an apparent pre-emptive PR strike as the Food and Drug Administration reportedly prepares to take regulatory action against the entire class of beverages that combine copious amounts of alcohol and caffeine.
“Formerly Loko” might work. Or maybe “One Loko”? In case you didn’t know, the “four” in Four Loko comes from its key ingredients: alcohol, caffeine, guarana (a South American plant whose seeds are rich in caffeine) and taurine (an amino acid that some people think, despite mixed evidence, can boost mental and athletic performance).