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Four Loko, Pre-emptively, Changing Formula

on 17/11/10 at 11:43 am

Booze News

Several states are considering banning the fruit-flavored malt beverage. One can contains about as much caffeine as a six-pack of Diet Coke and as much alcohol as a bottle of wine.

The mixologists over at Phusion Projects, the maker of the controversial caffeine-boosted, alcohol-rich drink Four Loko, are cutting the stimulants from their list of ingredients.

It’s an apparent pre-emptive PR strike as the Food and Drug Administration reportedly prepares to take regulatory action against the entire class of beverages that combine copious amounts of alcohol and caffeine.

Phusion Projects said late Tuesday it would change the formula for Four Loko to eliminate caffeine, guarana and taurine. Will the company also change the name?

“Formerly Loko” might work. Or maybe “One Loko”?  In case you didn’t know, the “four” in Four Loko comes from its key ingredients: alcohol, caffeine, guarana (a South American plant whose seeds are rich in caffeine) and taurine (an amino acid that some people think, despite mixed evidence, can boost mental and athletic performance).

{Full story via NPR}

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