Luxury Robb Report Launches Interactive Host Guide iPad App

on 15/12/10 at 11:05 am

Booze News

Robb Report, the definitive luxury lifestyle brand, announced today the launch of its newest venture: the interactive Holiday Host Guide iPad application, a dynamic and innovative resource for hosts who entertain with only the best wine, spirits, cocktails, glassware, food, cigars, and more. With its rich content and interactive tools, this enhanced digital experience establishes a new standard for iPad offerings, thanks to its more than 300 shareable items, extensive video, and multilayered functionality, which includes one-touch ecommerce capabilities.

The groundbreaking electronic guide provides users with state-of-the-art resources to acquire everything they need to host intimate gatherings or formal affairs in Robb Report style. The virtual wine cellar, with its lavish graphics, contains more than 100 new releases that the editors of Robb Report handpicked for the holidays, while a glassware function, like a digital sommelier, assists in choosing the right shape of Riedel crystal for each variety of wine. The interactive bar stocks more than 50 high-end spirits (including Hendrick’s Gin, Glenfiddich Single Malt Scotch Whisky, Lillet and Elit by Stolichnaya), and its lively videos feature expert William Grant & Sons mixologists and ambassadors. Hosts in search of a signature beverage that makes a statement can peruse the app’s dozens of cocktail recipes, which range from holiday drinks to time-tested classics and unusual, contemporary cocktails formulated by master mixologists exclusively for Robb Report. Finally, the easy-to-manage party-planning function generates a complete shopping list of all items users select and allows them to purchase any product featured in the guide (including fresh food and ingredients for cocktails) at the touch of a button.

Other highlights include an invitation builder and insights from experts and the world’s top chefs on hospitality and etiquette, the best way to organize a menu, and more.

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