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Maker’s Mark reduces Bourbon by 3% ABV to satisfy demand

on 10/02/13 at 10:31 am

Booze News

a1BREAKING NEWSBourbonBlog.com’s Tom Fischer spoke today with Rob Samuels, Chief Operating Officer of Makers Mark Bourbon Distillery, by phone as Samuels confirms that Maker’s Mark is reducing the ABV of their Bourbon by 3% effective immediately from 45% ABV (90 proof)  to 42% ABV (84 proof).

The reduction of proof will be permanent for this global brand and will help Maker’s Mark to put their popular Bourbon in the hands of consumers who are having difficulty finding Maker’s on the shelves.

BourbonBlog.com is the first media outlet to report this story and publish an interview with Rob Samuels.  Twitter activity on @BourbonBlog and emails to our inbox have been full of questions.

We want to help answer those with our interview with Rob and story below AND we’re asking for your comments and feedback to the news on this link!

“For the last 25 years, Maker’s Mark has grown at a rate of between 8 to 9% a year,” Samuels tells BourbonBlog.com.
While Maker’s is happy to have created such a popular Bourbon, Maker’s is a product that takes around 6-8 years to age.