Maximilian Riedel takes tour of SFMOMA exhibition on wine

on 23/12/10 at 9:39 am

Booze News

Among the many oenophiles visiting the San Francisco Museum of Modern Art’s new “How Wine Became Modern: Design + Wine 1976 to Now” exhibition was Riedel USA chief executive Maximilian J. Riedel. The 33-year-old scion, the 11th generation to lead the family business, flew out from New York for a private tour with Henry Urbach, the museum’s Helen Hilton Raiser Curator of Architecture and Design. Riedel is a benefactor of the exhibition, which was developed in collaboration with the New York architecture studio Diller Scofidio + Renfro, Urbach. Sixteen Riedel pieces are included among the array of wine artifacts, architectural models, multimedia installations, newly commissioned artworks and “smell wall” that illustrate how wine has evolved over the past three decades. Sarah Adler spoke with Riedel during his visit and his role in growing the family’s glassware tradition.

Q: What is your first sip memory?

A: When I was a child, my family used to host a lot of dinner parties, and they would set the table with as many glasses as possible – even switching out the water glasses in between courses to enhance the experience. We always dined by candlelight, and it was the job of the children to put out the candles at the end of the meal.
{Interview continued via San Francisco Chronicle}

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