More Celeb Boozzzzze News. Diddy Expanding Empire to Tequila
on 30/12/13 at 2:02 pmBooze News
The mogul, who has turned his Ciroc Vodka into a $100 million franchise, has just sealed a deal to partner with DeLeon, which was founded by Brent Hocking in 2008 and was introduced to the US market on Cinco de Mayo, 2009. It has since won a string of awards.
After spending Christmas with his kids in Los Angeles, Revolt TV founder Diddy is celebrating the deal by throwing a lavish New Year’s party at his mansion on Miami’s exclusive Star Island, which will be awash with the flashy tipple that sells from $140 to $825 a bottle.