More Celeb Boozzzzze News. Diddy Expanding Empire to Tequila

on 30/12/13 at 2:02 pm

Booze News

imagesSean “Diddy” Combs is expanding his empire into the tequila market — and has partnered with high-end DeLeon Tequila to do so.

The mogul, who has turned his Ciroc Vodka into a $100 million franchise, has just sealed a deal to partner with DeLeon, which was founded by Brent Hocking in 2008 and was introduced to the US market on Cinco de Mayo, 2009. It has since won a string of awards.

After spending Christmas with his kids in Los Angeles, Revolt TV founder Diddy is celebrating the deal by throwing a lavish New Year’s party at his mansion on Miami’s exclusive Star Island, which will be awash with the flashy tipple that sells from $140 to $825 a bottle.

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