One man’s research. Can a ready-made cocktail eclipse the real deal?

on 04/02/12 at 4:04 pm

Booze News

A raft of new products claims to take the shakes and pains out of making cocktails. John Walsh puts the potent pretenders through their paces.

The connoisseur of expensively blended drinks knows there are several ways to serve cocktails (frozen, frappé, floating, straight up, on the rocks), several kinds of glass to serve them in (shot, rocks, highball, toddy, martini) and three vital components in each of them (base, modifier and flavouring agent – say, tequila, orange juice and grenadine.) This is the classic batterie de cuisine of the tuxedoed mixologist ever since Jeremiah “Jerry” P Thomas published How to Mix Drinks or the Bon Vivant’s Companion: The Bartender’s Guide in 1862.

But is everything about to change in the cocktail universe? A new generation of shop-bought drinks has appeared. The ready-made cocktail, the just-add-vodka mixer and the “powdered cocktail pre-mix” are in supermarkets. They promise one to remove all the fiddle from cocktail-making, all the shaking and straining and messy paraphernalia. The new, fast cocktails will remove the dicking about from the frozen daiquiri.

To the true cocktail fan, this is sacrilege. No pre-made cocktail could hold a candle to the real thing, freshly knocked up by a master such as oneself. Could it?

FULL STORY


 

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