Our Greatest National Holiday — VODKA DAY YAY!
on 02/10/15 at 10:09 amBooze News
The Fourth of July? Whatever. The Fourth of October is National Vodka Day. I wish I were present at the intense lobbying sessions with our elected officials to make this long-needed event happen. More importantly — have you decorated your house yet with lucite adornments? Wearing of clear plastic earrings? People complain that Christmas decorations show up now, but I’ve been seeing vodka bottles all summer.
I spoke to Zodiac Vodka‘s CEO Dan Liguori. He should really change that “g” to a “q” — a liquor CEO named “Liquori” — c’mon. Like an old-timey Hollywood agent fixing a star’s name, I ask — “So Liquori — what drinks would honor this revered fête?” He suggested the Star Eyed Julep, which strangely incorporated Zodiac Vodka.
Zodiac is sponsored by Scooter Braun, who manages to have a more youthful name then the young fella he reps called Justin Beiber. See BoozeNews backstory here. I got a little more in-depth with CEO Liquori about his braaaand. He explained that “less than 2% of vodka uses potatoes. We use nine pounds to make one bottle. Completely farm to bottle, we do our own fermentation and mash. Ours offers a different taste profile, touch of nutmeg. Gluten-free, non-GMO.”
Zodiac is getting ready to hit the gin market as well. Liquori calls it “new world, citrus forward, back-bone of botanical, but not over heavy.” It’s potato-based like their vodka, but also has has “an amazing cool flower that is indigenous to Idaho called the “lupine” flower, it has fresh aromatics. A whisper of that in the background. It will be ready to launch this in February in some of the major markets.”
Obviously, working with Scooter Braun, can get you access to his clients. Liquori says that brand ambassador Kacey Musgraves fits with their non-GMO, gluten-free products. “She is all about that kind of stuff. Concerned about what she puts in her body. Off the beaten path in what we do from a marketing perspective. She’s country and natural. She worked with us on bottle design, marketing concepts. She’s really a creative partner. She’s hotter than a pistol and she’s touring.”
Cocktail inspired by Zodiac partner and Grammy-winning country artist Kacey Musgraves,
Star Eyed Julep
· 2 oz. Zodiac Vodka
· ¾ oz. Orgeat
· ¾ oz. Lime Juice
· 1 small spoonful of Powdered Sugar
· 5-6 each Mint Leaves
· 1 each Mint Sprigs
· Grated Nutmeg
· Crushed Ice
Add mint leaves into Julep Cup, press with muddler 4 to 5 times. Add Zodiac Vodka, Orgeat, lime juice and powdered sugar and fill the cup half up with ice. Stir ingredients until incorporated. Top with crushed ice, fresh grated nutmeg and a mint sprig to garnish. Created by Bartender Brian McCullough (Standard Pour, Dallas).