Pernod Ricard loses defamation case

on 25/07/11 at 9:25 pm

Booze News

Pernod Ricard has lost a defamation case against a book which claims job applicants were expected to down shots of pastis to prove their drinking ability.

The company had tried to censor Dealer Legal, a book by French journalist Max Coder who claims to have interviewed several of its employees.

According to Coder, some prospective sales staff at the French drinks giant told him they were subjected to a “crash test” in which they had to drink up to 20 shots of the pastis before they were given the job.

Pernod Ricard had claimed defamation and sought €500,000 in damages.

But the court of appeal in France upheld an earlier judgement that declared Coder had acted in good faith when he described how potential employees were expected to show they could cope with their alcohol.

The firm has been ordered to pay €2,000 in costs to the author and co-author of Dealer Legal, the editor and a company salesperson quoted in the book.

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