Port will overtake sherry by 2020 says report
on 29/10/12 at 4:55 pmBooze News
The prediction can be extrapolated from a reading of Neilsen statistics for fortified wines over the last 16 years, Andrew Hawes, managing director of wine importers Mentzendorff says.
According to Neilsen, in 1996 port sales were around 500,000 cases. This figure has crept steadily upwards, standing at 759 cases in 2011, an average increase of more than 50%.
Since reaching a peak of 897 cases in 2007, however, volume sales have shown a slight downward trend to 2011’s figure.
Sherry and vermouth, which were selling in excess of 2m cases a year in the mid-1990s, have now declined by more than 50% in some instances, each selling around 1m cases. Vermouth has fallen from 2039 to 794 cases since 1996, sherry from 2054 to 1191 cases.