Powdered Alcohol Is Real, Dumb, & Coming To A Liquor Store Near You

on 21/04/14 at 8:50 am

Booze News

palcoembedWell, this sure is a terrible idea. The U.S. Alcohol and Tobacco Tax and Trade Bureau has reportedly approved a forthcoming product called Palcohol, an alcoholic powder that comes in flavors including Cosmopolitan and Kamikaze.

We can practically hear the chorus of stomach pumps now.

Although Palcohol’s current website is light on details, a cached version (hat-tip to Eater) suggests that safe alcohol consumption is not one of the company’s top priorities: “Maybe you’re a college football fan. So many stadiums don’t even serve alcohol. What’s that about; watching football without drinking?! That’s almost criminal. Bring Palcohol in and enjoy the game.”

In addition to simply adding the powder to water, the site also proposes that Palcohol can also be mixed into food. “Sprinkle Palcohol on almost any dish and give it an extra kick. Some of our favorites are the Kamikaze in guacamole, Rum on a BBQ sandwich, Cosmo on a salad and Vodka on eggs in the morning to start your day off right.”