Pusser’s Rum shunned by bartending community online
on 12/06/11 at 8:54 pmBooze News
LAST WEEK, a lawsuit filed by British Virgin Islands-based Pusser’s Rum, Ltd. was settled in the company’s favor against New York’s Painkiller Tiki Bar, its owners and their holdings. In addition being the name of the bar, “Painkiller” is also the name of a Tiki cocktail (rum, pineapple and orange juice, and cream of coconut). According to TheLoDownNY.com, the lawsuit came about because Pusser’s holds two trademarks related to the cocktail’s name, including a Painkiller cocktail mix. What Pusser’s may not have anticipated was the outpouring of support within the nation’s (and the country’s) bartending community for the NYC bar.
According to the ruling handed down May 16, the bar’s owners Giuseppe Gonzalez and Richard Boccato may no longer use the “Painkiller” name for the bar or on any marketing material, and may not use the “Painkiller” name for the cocktail, unless it includes Pusser’s Rum (the bar opts for other rums). In response, the bar is likely to be called PKNY, an acronym it has been using almost since opening. A website, pk-ny.com has launched to replace the previous painkillerny site.