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Rappers’ Booze Endorsements Payoff Bigtime

on 24/09/12 at 7:37 am

Booze News

Rappers’ booze endorsements can pay off big. Just ask P Diddy.

“It’s all about the Benjamins, baby,” Diddy famously rapped years ago, and to keep the money rolling in, he and other rappers and musicians are reaching for the bottle—lending their celebrity to all kinds of booze.

The most recent megastar to belly up to the bar is Timbaland, producer of hits for Justin Timberlake, Madonna and Jay-Z. As part of a five-member partnership, the rapper-producer (real name: Timothy Mosley) is launchingLeSutra in New York Oct. 1.