Remember Blue Nun? Uh, that’s a wine from like the 60′s. Well, she’s getting a makeover
on 08/02/11 at 12:01 pmBooze News
It was the height of sophistication. . . or a byword for tackiness.
Blue Nun was the world’s top-selling wine between the 1950s and 1980s, but became the butt of jokes and fell out of fashion.
It was the wine of choice for the appalling, cheesy, TV chat show host Alan Partridge.
However, it survived all the put-downs and even won the approval of style icon Victoria Beckham, who might be assumed to prefer Cristal champagne.
After a number of reinventions, the original version of the semi-sweet German creation in the blue bottle with a nun on the label is being relaunched as an ‘unpretentious’ and ‘contemporary’ wine.
The taste has been devised to suit British women aged 25-45, although German owner Langguth plans to sell it worldwide.