RÖKK Vodka Teams Up With GLAAD

on 18/01/11 at 6:54 pm

Booze News

The Gay & Lesbian Alliance Against Defamation (GLAAD) has announced a yearlong partnership with Rokk vodka in which the Swedish brand will act as the presenting partner of the 22nd Annual GLAAD Media Awards as well as have a strong presence  at the CineGLAAD panels at the Sundance Film Festival and at GLAAD’s 25th anniversary events.

Rokk’s first marketing efforts when it launched in the U.S. last year were aimed at the gay community in New York City, while it recently got into branded entertainment with its Lonely Island spoof ad (above) featuring SNL’s Andy Samberg, so it seems it should be a partnership that everyone can be glad about.

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