Rutgers following lead of Big East to sell beer at 2012 home football games

on 10/08/11 at 11:20 am

Booze News

It appears that more and more colleges are looking to generate extra revenue for their athletic programs at football games by letting the alcohol flow more freely inside the stadium once the pregame tailgating is over.

Some 36 Division I schools are currently selling alcohol in some capacity. Included are seven of the eight schools in the Big East.

When West Virginia made a decision in June to sell beer in two general concession areas at Mountaineer Field, it left Rutgers as the lone holdout in the conference. Scarlet Knights AD Tim Pernetti admitted his school is taking a long look at that option for the 2012 season.

“The trend 10 years ago was the opposite of what it is now,” Pernetti claimed, noting that schools like West Virginia, which averaged 56,376 at home games, stand to make between $500,000 and $1.2 million from alcohol sales and additional revenue in sponsorship deals from brand names seeking to own the rights.

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