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Salut! Bitter drinks are the sour tipple on everyone’s lips

on 12/10/12 at 6:50 am

Booze News

Sales are up 26 per cent, the style crowd are knocking them back like they are going out of fashion, and analysts Euromonitor are predicting the alcohol industry’s biggest success story in years.

Aperol, and its more alcoholic older brother, Campari (Aperol is 11 per cent ABV compared to Campari’s 25 per cent) are the only thing to drink right now. Not bad for a bitter drink invented 152 years ago.

Forever associated with the French Riviera, as this was where they were first sold by the Italian makers, the drinks are bitter spirits made with aromatic ingredients including orange, gentian and rhubarb, made to be mixed into cocktails.

They shot to fame in the Fifties, when the Aperol Spritz (Aperol, prosecco and soda water) and the Americano (soda, Campari, vermouth) became the only cocktails to sip poolside — an Americano is the first drink ordered by James Bond in Ian Fleming’s 1953 novel Casino Royale.

The drinks’ recent resurgence is down, at least in part, to a current vogue for bitter-tasting tipples.