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Shaquille O’Neal launches new vodka. Should be a slam dunk.

on 19/12/12 at 10:38 am

Booze News

Former NBA star Shaquille O’Neal has become the latest celebrity to jump on the wagon and launch his own brand of drink.

The former LA Lakers and Miami Heat star has announced plans to partner with Philadelphia-based Devotion Spirits to launch his own brand of vodka.

The new vodka, which is due to be released in April 2013, will be called, “Luv Shaq”.

Luv Shaq will be sugar and gluten-free and will be coconut flavoured, as with other drinks from Devotion, it will be positioned towards “image-conscious men and women who live active lifestyles,” according to Devotion CEO Drew Adelman.