Snoop Dogg sues beer-maker Pabst over sale profits

on 09/06/15 at 8:16 am

Booze News

StorySnoop Dogg sued Pabst Brewing Co. on Monday, claiming the beer-maker owes him a portion of its proceeds from the company’s sale last year.

The breach-of-contract lawsuit seeks 10 percent of the net sales price paid to Pabst for its Colt 45 malt beer line, which was included in last year’s sale to beer entrepreneur Eugene Kashper and an investment firm.

Snoop Dogg signed a three-year agreement in 2011 to endorse Colt 45′s fruit-flavored beer called Blast by Colt 45. The lawsuit states his contract called for him to receive a portion of the sale price if Pabst sold its Colt 45 operations before January 2016.

His contract also called on the rapper to consult with Colt 45′s marketing team at least once a year on how he could integrate Blast by Colt 45 into his concerts, interviews and social media posts. Snoop Dogg received an upfront payment of $250,000 and an additional $20,000 for every 10th mention of the beer on social media, TV or during a concert.

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