Starbucks names first SoCal booze cafe

on 16/03/12 at 2:19 pm

Booze News

It looks like Southern California will be the local ground zero for the Starbucks Booze Experiment.

Starbucks confirmed plans to start selling wine and beer in a San Diego area cafe in Coronado. The company said Wednesday that the cafe is one of at least six Starbucks in Southern California that will launch a pilot beer and wine program.

Here’s what Starbucks said in a statement sent Wednesday morning:

“We have plans to bring wine, beer and an enhanced food menu to four to six stores in Southern California by the end of the year. At this time, we do not have details to share on other store locations in Southern California besides Coronado.”

It is unclear, at this time, if Orange County will be among the six cafes to sell beer and wine. (Readers: If you spot an “ABC” petition/sign at your local Starbucks, let me know via¬†email: nluna@ocregister.com)

Select locations will start selling wine, beer and premium foods by the end of this year as the Seattle chain looks to drive sales at night.

FULL STORY via OC Register

Enhanced by Zemanta