Survey Shows Key Shifts in Wine Media

on 23/11/10 at 11:29 am

Booze News

Bloggers and Digital Publishing Changing Content, Work Habits and Demographics.

American wine writers are getting younger, are more female than in past years, are abandoning print for digital, don’t appreciate the work of publicists and marketers that court them and are very concerned about the economic difficulties that have effected the publishing industry.

These are just some of the conclusions drawn from the 2010 American Wine Writer Survey, the third such accounting the American wine writing community by Wark Communications, a wine industry public relations firm. The 36-page report can be downloaded at http://warkcommunications.com/media/2010WineWriterSurvey.pdf

As with other sectors of the media, bloggers have become an important part of the American wine writing scene according to Tom Wark, author of the 2010 American Wine Writer Survey.

“The blogging format and digital publishing in general has had a radical impact on wine writing,” said Wark. “Today, numerous well established wine writers that previously worked only in print mingle on common Internet ground with upstart wine blogger who are beginning to attract a significant audience.”

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