Tales of the Cocktail infuses $14MM+ into New Orleans. Nice.

on 17/10/12 at 3:45 pm

Booze News

In July, the 10th annual Tales of the Cocktail attracted more than 23,000 bartenders and drink enthusiasts to New Orleans. It also brought $14.3 million to the local economy, according to the UNO Research Department.

Attendance was up 7.8 percent from last year. The attendees hailed from the U.S., Europe, Australia and Argentina.

At seminars, tastings and parties, the thirsty attendees downed 156,000 cocktails. Who knows how many rounds they bought in New Orleans bars? To make it all work, Tales relied on 174 volunteers, most of whom were locals.

In other Tales news, the popular winter party Tales of the Toddy is scheduled for Dec. 20. At the annual event, attendees can taste local bartenders’ takes on cold weather classics while browsing gift ideas from area shops. Tickets for Tales of the Toddy, which cost $30, go on sale Oct. 15. For more information, visit TalesoftheCocktail.com.

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