Toast the end of ‘Mad Men’ with the era’s classic cocktails

on 08/04/15 at 10:03 am

Booze News

Mad_Men_madmen-illustations2From Don Draper’s old fashioneds to Roger Sterling’s smuggled-in Stoli, cocktails have played a major role on AMC’s “Mad Men.” But was it really that great an era to drink?

Although the show celebrates classic cocktails, it is set in the ’60s, when mixed drinks were sliding into a sugary slump, says drinks historian David Wondrich.

“Cocktails were struggling because they were kind of for the square, old-establishment types,” says Wondrich, drinks columnist for Esquire magazine. Old-school bartenders were retiring and ”getting replaced by young wannabe novelists and actors.”

There’s been a revival of well-made drinks and the ingredients to create them, and bartending has become so scientific it’s known as mixology.

Back then, producers were trying to sell spirits with new, zippy approaches that leaned heavily on brand advertising.

But if the drinks weren’t particularly exciting, the “Mad Men” era was the best of times for the cocktail scene setting.

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