Top 10 Celebrity Drinks Hook-Ups
on 01/08/11 at 11:23 amBooze News
From draping themselves in gold to plug Prosecco, to donning an evening gown to model for Moët, celebrities and drinks brands have long enjoyed a fruitful relationship.
A couple, including rappers Ludacris and Pharrell Williams, have gone as far as to develop their own brands in high profile hook-ups with Cognac house Birkedal Hartmann and UK drinks giant Diageo respectively.
Drinks plugging has always been a big part of hip-hop culture. In the ‘90s, Jay-Z and Puff Daddy (as he was known then) would rap about popping Cristal and sipping “Mo”. Today P. Diddy (as he now prefers to be known) has a 50% stake in Ciroc vodka and the rumour mill suggests that Jay-Z may be getting up to US$4 million a year from New York City-based Sovereign Brands for his work in transforming mid-tier Champagne, Cattier Antique Gold, into a highly sought after prestige cuvée – Armand de Brignac, or “Ace of Spades” as it’s popularly known.
Read on for our top 10 celebrity drinks hook-ups, and get in touch if you think we’ve missed anyone off the list.