Top 10% US Drinkers Make Up More Than Half Of Alcohol Sales
on 29/10/14 at 10:53 amBooze News
Who would you say is alcohol’s biggest customer? Based on glitzy commercial and magazine spreads, it would seem to be either the glamorous professional grabbing after dinner drinks or the carefree 20-something catching up with friends every weekend. According to a recent study, it seems that alcohol is actually mostly bought by, well, alcoholics. So how much do you have to drink to land in this category?
The Washington Post’s Wonkblog recently presented a breakdown of U.S. alcohol sales based on the 2007 book, Paying the Tab. According to their calculations, the top 10 percent of heavy drinkers in America account for well over half the alcohol consumed in any given year. This category consists of 24 million adults over the age of 18, but before you place yourself in this category because you like to get legless every weekend, let’s have a look at just what those at the top are actually drinking.
In order to make it into America’s top 10 percent of drinkers, you have to consume an average of 74 alcoholic drinks per week or about 10 drinks per day. “This works out to a little more than four and a half 750-ml bottles of Jack Daniels, 18 bottles of wine, or three 24-can cases of beer a week” The Post reported.