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TV Alcohol Ads Linked with Underage Drinking

on 21/01/15 at 11:16 am

Booze News

index33Researchers say they’ve found an association between alcohol advertisements on television and drinking, binge drinking and hazardous drinking behaviors among underage youth.

Researchers at the Geisel School of Medicine at Dartmouth College say they used telephone and online surveys in 2011 and 2013 to gauge how much influence TV advertising had on drinking behaviors among young people under the legal age for drinking and those of drinking age.

The study found a link between the numbers of television ads for alcohol teens watched and the likelihood of their indulging in problem drinking, they report in the most recent issue of JAMA Pediatrics.