Twofer: Be Patriotic & Toast the Pledge of Allegiance with Ol' Glory Beer

on 27/11/10 at 1:05 pm

Booze News
Feds change course after initial denial of patriotic design.

Federal regulators have changed course and approved an Oklahoma native’s bid to include the Pledge of Allegiance on a beer can.

The controversial label initially was denied by the federal Alcohol and Tobacco Tax and Trade Bureau, and was the subject of a story Tuesday in The Oklahoman.

Don Sessions, 75, said the media attention for his Ol’ Glory beer can design embarrassed regulators because the design clearly was protected by the First Amendment.

“It’s freedom of speech,” he said. “They can’t stop me from using the pledge.”

Sessions, a Ripley native who lives in Los Angeles, already sells an energy drink under the Ol’ Glory brand. He said he was inspired to make a beer after National Guard members told him that they can drink one of his energy drinks but they would drink a six-pack of beer.

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