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Understanding Cognac and Its Growing Cool Factor

on 18/11/13 at 11:29 am

Booze News

imagesIs cognac having its moment?

At a recent cocktail competition in New York City sponsored by the 158-year-old cognac company Louis Royer, master selector and fifth generation producer Jérôme Royer happily wriggled his dark mustache as he sipped a concoction made with one of his newer releases: Force 53, a high-proof cognac created especially for bartenders.

Watching the birth of new creations with Royer’s old spirit, it was easy to wonder if his ancestors could have predicted that this cognac — made in the tiny French town of Jarnac (population 5,000)  — would be all the rage in a thumping metropolis thousands of miles away?

Maybe not.  Things have changed quite a bit since the 1850s.