Understanding Cognac and Its Growing Cool Factor
on 18/11/13 at 11:29 amBooze News
At a recent cocktail competition in New York City sponsored by the 158-year-old cognac company Louis Royer, master selector and fifth generation producer Jérôme Royer happily wriggled his dark mustache as he sipped a concoction made with one of his newer releases: Force 53, a high-proof cognac created especially for bartenders.
Watching the birth of new creations with Royer’s old spirit, it was easy to wonder if his ancestors could have predicted that this cognac — made in the tiny French town of Jarnac (population 5,000) – would be all the rage in a thumping metropolis thousands of miles away?
Maybe not. Things have changed quite a bit since the 1850s.