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UPDATE: Idaho does about-face on Five Wives Vodka ban

on 08/06/12 at 3:49 pm

Booze News

Idaho reversed its decision to ban Five Wives Vodka from being sold in the state after the state was threatened in the face of a lawsuit.

Although state regulators on Wednesday opted to allow the sale of the alcohol, a liquor producer whose label makes an unmistakable reference to polygamy would not immediately rule out legal action.

The Idaho State Liquor Division rejected as offensive last week the product that shows five women hiking up their skirts on the vodka bottle. Idaho is more than 25 percent Mormon and the church at one time allowed polygamy but abandoned the practice in 1890.

The vodka originates from Ogden’s Own Distillery in Utah, where the Mormon church is based.

Idaho State Liquor Division administrator Jeff Anderson had said the brand is offensive to Mormons who make up over a quarter of Idaho’s population.

George Washington University professor Jonathan Turley in a letter to Idaho officials and posted on his website said he planned to sue on behalf of the producer of Five Wives Vodka.