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Viskigate! Policy gone awry. Finland bans the word ‘whisky’

on 13/10/14 at 8:40 am

Booze News

olutwiskiexpo2014_kuva-640x240Authorities in Finland have been criticised for censoring a beer and whisky expo when they ruled that the word ‘whisky’ must be removed from its title.

he story broke on Saturday when it was reported in the Helsinki Times that the organiser of a beer and whisky expo scheduled to take place later this month had been ordered to refrain from using the word ‘whisky’ in the titling or promotion of the event.

This meant that the beer and whisky event was, perversely, not allowed to be named or described as a beer and whisky event.

Due to strict alcohol advertising laws in the country, the State Regional Administration Agency (Avi) deemed the use of the word ‘whisky’ in the event’s marketing to be considered as a promotion of a strong spirit.

“This was about the event’s marketing name, which had advertised strong spirits,” said the agency’s senior inspector Jarmo Oresmaa.

The event’s license is dependent on the fair’s website not showing up in search engine results for the word ‘whisky’ – ‘viski’ in Finnish.