Well, That Was Fast. Maker’s Mark Switches Back to 90 Proof
on 17/02/13 at 11:33 amBooze News
We’re the first to share with the whiskey community that Maker’s Mark has just decided to switch back to 90 proof effective immediately. Maker’s Mark just has shared the news with BourbonBlog.com this morning.
A little over a week ago, BourbonBlog.com was the first to bring you the news that Maker’s Mark was “permanently” changing the proof of their Bourbon from 90 to 82 (45% to 42%), in a recipe that dated back to 1953.
What do you think about their fast change of heart and what do you think motivated it? Tell us on this link and check out the official email from Rob Samuels and Bill Samuels, Jr. below.
During the last 7 days, Maker’s Mark has received bad press and negative comments on social media questioning unspoken motivations behind the ABV lowering decision.
Additionally, many other Bourbon brands took the opportunity to poke fun at Maker’s Mark on social media.