What would Homer do? Simpsons’ beer trademark tussle

on 22/04/12 at 11:48 am

Booze News

German beer maker, Duff Beer UG, wants a trademark for their brand to resemble the fictional beer in the TV series The Simpsons.

The brewer has gone to a European Union court to allow it to register an EU trademark for Homer Simpson’s favorite beverage.

Duff Beer UG sells “the legendary Duff beer” without mentioning the Simpsons on its packaging or its website.

Based in Eschwege, Germany, Duff beer filed a suit with the EU’s general court in Luxembourg, asking the court to overturn a decision by the EU trademark agency that prevented it from registering “the figurative trademark ‘Duff’ in black, white and red,” according to a filing published on 14 April.

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