Why Alcohol Makes You Feel Sexy. Uh huh.
on 02/08/12 at 9:47 amBooze News
Photo: Without alcohol. With alcohol.
French, US and Dutch researchers believe that memories of glamorous film stars drinking alcohol leads us to associate drinking with attractiveness.
The finding comes from researchers who asked 19 men and women drinking in a French bar to rate their own attractiveness and blow into a breathalyser.
The more they had drunk, the more attractive they thought they were, the study published in the Journal of Individual Differences reported.
A second experiment revealed that the mere thought of alcohol is enough to boost someone’s opinion of themselves.
In this experiment, 86 young men were told they were taking part in a taste test for a new minty lemon drink. Some were given an alcoholic version, others the same drink without any alcohol. In each case, some were told the drink was alcoholic, others were told it was alcohol-free.