on 01/12/13 at 9:58 amBooze News, Gift Guide
Robert Mondavi Winery has collaborated with California-based sunglasses maker Woodzee on a pair of shades crafted from old wine barrels.
The frames of the Wayfarer-shaped specs are made from wood used to age Central Coast red blend, Robert Mondavi Private Selection Coastal Crush Red.
Priced at an eye-popping US$120 a pair, the limited edition sunnies, which offer UV protection, go on sale next month on the Woodzee website.
The glasses come in four lens colors: bronze, grey, reflective blue and reflective green. Each pair is etched with a tiny barrel logo on the left arm in a nod to their winemaking past.
In addition to wine barrels, Woodzee has turned everything from skateboard decks to bamboo reeds into frames.
“Working with Robert Mondavi Private Selection was a natural fit,” said Woodzee’s co-founder Luke Winter in a statement.
“Winemaking is so tied to the earth, we couldn’t wait to see how we could take the wine barrels and make something really exciting from them,” he added.